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STORIES & SOLUTIONS FOR THE MODERN BUSINESS USER

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Analytics, Dolphins, and Whales: Your Key to a Sustainable Data Culture

You may be wondering, “what do dolphins and whales have to do with data and analytics?” Academic David Feeny first made the comparison between dolphins and whales with business by explaining that dolphins surface frequently to take short breaths and maintain contact with the rest of the pod. Whales on the other hand stay submerged for longer, meaning when they need to take a breath it takes more effort and is longer. Dolphins, not whales, set the example for sustaining change.

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