What Does a Culture of Data Look Like?
Around the world and across industries, organizations are making huge investments in analytics technology with the desire to become driven by data. According to a Gartner study of Chief Data Officers, by 2022, 90% of corporate strategies will explicitly mention information as a critical enterprise asset, and analytics as an essential competency. However, just purchasing data analytic tools does not always lead to increased customer acquisition or loyalty, revenue or performance impacts. Creating a culture of data within your organization means changing attitudes and habits, while ensuring data is at the core of everything you do.